About the Brand Beat

Your brand is one of your most powerful assets. It's how you build trust, make people feel something, and set yourself apart from the competition.

But some businesses treat branding like an afterthought. They may be missing the deeper strategy that actually moves the needle.

We break down what really works in brand building, from finding your authentic voice to navigating cultural moments that can make or break your reputation.

Whether you're analyzing the latest brand controversy or crafting your own brand guide, we seek to deliver practical insights you can actually use.

What's on The Beat

Brand Wisdom: How to find and maintain your brand's authentic voice that resonates with your audience.

Creative Process: Behind-the-scenes looks at our process for writing, design, photography, and PR, all delivered with heart, humor, and hustle.

Real-Time Analysis: Why brands get caught off-guard by cultural moments and how to stay ahead of the conversation.

Strategic Breakdowns: Clear takeaways from brand wins and fails, organized into actionable insights.

Practical Tools: From brand voice guides to crisis communication playbooks, we aim to deliver actionable resources for your business.

Who We Are

We're Rachel and Nick, a husband-and-wife team of daydreamers and storytellers, who met and fell in love in Philadelphia (Go Birds!). We now create from just outside Nashville alongside our furry creative directors, Nico and Olivia.

Rachel brings her marketing and engagement expertise with a background bridging the music industry and nonprofit work, from curating Hazon Food Festivals to serving on PRSA's Association and Non-profit board. Nick combines journalism, business writing, and cultural commentary. Plus, he runs The Third Eye, a music blog exploring the global psychedelic underground.

Together, we help companies strengthen their brand heartbeat through strategic storytelling, authentic community building, and creative solutions delivered with heart, humor, and hustle. Like the hoopoe bird in our logo, we bridge different worlds and dig beneath the surface to uncover what others miss.

Why Tune In?

Whether you're navigating brand decisions, trying to understand why certain campaigns go viral while others fall flat, or simply fascinated by the psychology behind brand loyalty, The Brand Beat delivers analysis that cuts through the noise.

No recycled marketing advice. No hot takes for clicks. Just honest breakdowns of what's working, what's not, and why it matters for your strategy.

Ready to keep your finger on the brand pulse?