Subscribe
Sign in
Home
Notes
Chat
Pipitone Creative Website
Meet The Pips
Our Services
Schedule a Call
Archive
About
Why Spotify’s Toxic Brand Is a Bigger Problem Than They May Think
How a multi-billion-dollar company's pattern of controversial decisions is eroding customer trust—and what it teaches us about brand loyalty.
READ THE LATEST
Your Brand's Non-Negotiables: Values That Actually Matter
Forget generic company values. Learn how to identify the real values that guide your business decisions. Part 2 of our brand building series.
Oct 15
•
Rachel Pipitone
3
Nike Meets Gen Z with a Question: Why Do It?
Nike reframes "Just Do It" for Gen Z with "Why Do It?"—a masterclass in evolving iconic brand messaging while protecting your core. What brands can…
Oct 8
•
Nick Pipitone
3
Brand Building 101: Start with Your Why Before Design
Why your brand's foundation isn't your logo—it's your purpose. Part 1 of 5 in the Brand Building Series.
Oct 1
•
Rachel Pipitone
2
How to Sound Like the Brand Everyone Wants in Their Feed
Define your brand's authentic voice and keep it consistent across platforms. Turn casual followers into loyal customers with practical voice tips.
Sep 24
•
Nick Pipitone
2
Cracker Barrel’s Logo Fiasco & How Not to Handle a Rebrand
Cracker Barrel's logo change sparked viral outrage and cost millions. Learn the 8 key lessons every brand needs to know about handling rebrands safely.
Sep 17
•
Nick Pipitone
3
Why A Brand Is the Company’s Heart
Your brand isn't just a logo, it's the heartbeat that pumps life through every business function. Learn how to strengthen yours.
Sep 10
•
Rachel Pipitone
2
The Brand Beat from Pipitone Creative
Where brand strategy meets real-world application, with stories and insights from the Pipitone Creative team.
Subscribe
Recommendations
Lenny's Newsletter
Lenny Rachitsky
Journey With The Seasons by Gabrielle Kaplan-Mayer
Gabrielle Ariella Kaplan-Mayer
TheseChapters
Christina Le
Elastic Life
Karin McGrath Dunn
The Brand Beat from Pipitone Creative
Subscribe
About
Archive
Recommendations
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts